Kankan

Kankan is a personal care brand offering botanical soap refills in aluminium cans. It's a business that has won many awards for its innovative approqach to reducing plastic waste in the bathroom, and the site had to live up to the founders' passion for high quality design.

I've been involved since the business launched, supporting the brand development and the launch of the first website, as well as leading digital strategy and UX for the second version of the website.

The key focus for the new improved site was to create better flows through subscription and into the purchase funnel, as well re-aligning the page templates with the original brand guidelines, to re-establish a premium look and feel throughout.

Working with a dev team overseas, I created high fidelity wireframes that enabled Kankan to fully merchandise their new product offerings, which had expanded to include hair shampoo and conditioners .