Vizient

Vizient was born from a merger: several US healthcare-services businesses brought together under a single new name and brand, which FutureBrand created.

The digital work had first been handed to another agency, which passed on the opening challenge, a new website, live in six weeks. We picked it up. At FutureBrand New York, I led the team that launched the new brand on the web in that six-week first phase, then delivered a full root-and-branch redesign, architected around demand generation to drive retention and new-business enquiries. The site won an Aster Award in 2016.