London & Country

London & Country is the UK's largest fee-free mortgage broker, but its brand had not kept pace with the business, and the market was getting crowded, with estate agents, banks and the threat of a well-funded online challenger all circling. L&C needed a brand experience as comfortable online as off, and native to mobile.

The strategic idea was to move L&C from a trusted fee-free advice brand to a proactive partner in home ownership: the default champion for independent mortgage advice. We built a warmer, more human brand around that, a fresh logo, a bright photographic style, and a custom set of pictograms.

Alongside the brand we built a new mobile-first LandC.co.uk, designed around the core user goals while giving the business more room to cross-sell. Traffic rose, and the work fed a run of industry recognition, including Best Mortgage Broker at the 2016 Mortgage Strategy Awards.