Work
Selected case studies in brand-led customer experience, service design and experience strategy.
01
A global brand with an Indian heart
02
A haptic signature for the moment of trust
03
A masterbrand behind legendary hotels
04
One brand, seven customer journeys
05
Living up to a refreshed brand promise
06
A global benchmark for packaging
07
One experience roadmap, three countries
08
Hardship support, designed with customers
09
Building an innovation practice from scratch
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Digital: where it started
More projects
Nestlé Milo
Strategy lead on research-led product and service innovation across Thailand, Vietnam, the Philippines and Australia, identifying new products, services and partnerships to grow the brand beyond its core.
Zurich
Service blueprint for Zurich's London Business Lounge, designed to give brokers and underwriters a seamless place to do the business of insurance.